Our blog » 2013
Phones 4u - Project Upgrade
29 July 2013
Upfront are delighted to be part of Phones 4u's 'Project Upgrade' - a campaign to promote upgrading not only your phone, but all aspects of your life!
It's being executed across various social media channels and backed up by a television advertising campaign so why not check it out at #projectupgrade
Nestlé Fitness Dance Like A Popstar feat. Deanne Berry
28 May 2013
Upfront has teamed up with choreographer-to-the-stars Deanne Berry and Nestlé Fitness cereal to present the 2013 Popstar dance workouts.
With a 'dance like a popstar' theme, who better to front the campaign than the star of the Erik Prydz video 'Call on me'...? With over 30m hits on YouTube, Deanne is a perfect match for the target demographic - instantly recognisable to the masses and immensely credible!
The global launch is happening now, as part of the Nestlé Fitness: Flat Belly Programme.
Upfront's Predictions for 2013
17 January 2013
Modern Marketing & Media magazineThe Drum
gazed into Matt Jagger's crystal ball in question of what lies in the year ahead for brand marketing trends.