Case study — Nestlé / Animal Planet

Challenge

To create an entertaining and educational content for an on-pack promotion that would encourage new shopper trials of Nestlé cereals and increase loyalty with existing customers.

 

Insight

If our promotion educates as well as entertains 7-12 year old children (the consumer), Mum (the shopper) will feel better about trying and buying the product!

 

Solution

Our unique solution was to build an ‘Edutainment’ promotion that would have mass shopper appeal. This resulted in a partnership with the global brand Animal Planet. We created from scratch 3 bespoke Animal Planet Quiz CDs to encourage collectability and repeat purchase.

* All Packaging and Point-of-Sale designed by Ocean Branding