Case study — Bulmers / Plan B

Challenge

To work with Bulmers' advertising agency St. Luke’s to bring to life their creative idea through use of a musical artist with massive appeal to the brand’s core demographic.

 

Insight

It's crucial to always try to go for the biggest impact, and we knew that Warner Music’s biggest selling male solo artist of 2010 was interested in brand endorsement work.

 

Solution

We secured the UK’s biggest male music artist, Plan B, to feature in Bulmers TV advert and record a special version of Writings On The Wall for Bulmers' sound media channels.

 

Results

The highly acclaimed TV advert was part of a multi touchpoint launch campaign for Bulmers' No 17 in the summer of 2011.

* This work was carried out by Matt Jagger whilst he was working for Naked Communications.

 

Plan B

Bulmers

ATL and online advertising campaign.