Case study — St John Ambulance / Daily Mail

Challenge

To drive sales of The Daily Mail and The Mail on Sunday for a sustained period and also incentivise trial readers.

 

Insight

Personal health and the health of friends are important to everyone.

 

Solution

Providing the public with a collectable series of informative first aid leaflets with the opportunity to retrieve a small ‘one person’ first aid kit for free! OR for a less than RRP price, send off for a larger ‘family’ sized kit.