Case study — Nestlé / Hot Wheels

Challenge

To create a bespoke on-pack and in-store promotion that would encourage new shopper trials of Nestlé cereals and increase loyalty with existing customers.

 

Insight

The hot toy that year was Hot Wheels. If our promotion entertained 7-12 year old boys (the consumer) then mum (the shopper) will feel encouraged to buy the product.

As an extra bonus, the dad enjoyed the game too!

 

Solution

The games had to have collectability whilst also remaining unique and re-playable. Hot Wheels generated an immediately associated fun factor. Partnering with Hot Wheels we designed 3 different tailor-made Hot Wheels racing games.