Case study — Nestlé / Microsoft Flying Games


Nestlé wanted to strengthen the credibility of their on-pack promotions in the ‘kids’ cereal category, as well as promote brand loyalty and new shopper trials.



Children love games. Credibility is gained through the world’s leading hardware and software producer.

Upfront has a wealth of experience in on-pack and in-pack promotional content and concepts. We have been working with this format of promotion for over fifteen years.



We partnered with Microsoft to create a bespoke series of branded children’s flying games for an on-pack giveaway.