Case study — OK Magazine / Royal Wedding

Challenge

To amplify OK Magazine’s blanket editorial coverage of the Royal Wedding.

 

Insight

The public love the keep and collect souvenirs from Royal Weddings. Historically it has been cups, plates etc. However as this was 2011 we needed our souvenir to reflect modern tastes; clearly it had to be some kind of exclusive content.

 

Solution

We created a bespoke documentary/newsreel about the Royal Wedding which we manufactured on DVD and distributed for free on-magazine over 2 weeks.

 

Results

The DVD promotion ran for two consecutive weeks and led to OK! Magazine’s two highest selling editions with an increase of 72% and 59% respectively.