We design and create computer games, incorporating exclusive content made available from the brand partnerships we have formulated, delivering fantastic results every time.
Nestlé / Animal Planet
To create an entertaining and educational content for an on-pack promotion that would encourage new shopper trials of Nestlé cereals and increase loyalty with existing customers.
If our promotion educates as well as entertains 7-12 year old children (the consumer), Mum (the shopper) will feel better about trying and buying the product!
Our unique solution was to build an ‘Edutainment’ promotion that would have mass shopper appeal. This resulted in a partnership with the global brand Animal Planet. We created from scratch 3 bespoke Animal Planet Quiz CDs to encourage collectability and repeat purchase.
* All Packaging and Point-of-Sale designed by Ocean Branding
Nestlé / Hot Wheels
To create a bespoke on-pack and in-store promotion that would encourage new shopper trials of Nestlé cereals and increase loyalty with existing customers.
The hot toy that year was Hot Wheels. If our promotion entertained 7-12 year old boys (the consumer) then mum (the shopper) will feel encouraged to buy the product.
As an extra bonus, the dad enjoyed the game too!
The games had to have collectability whilst also remaining unique and re-playable. Hot Wheels generated an immediately associated fun factor. Partnering with Hot Wheels we designed 3 different tailor-made Hot Wheels racing games.
Nestlé / Microsoft Flying Games
Nestlé wanted to strengthen the credibility of their on-pack promotions in the ‘kids’ cereal category, as well as promote brand loyalty and new shopper trials.
Children love games. Credibility is gained through the world’s leading hardware and software producer.
Upfront has a wealth of experience in on-pack and in-pack promotional content and concepts. We have been working with this format of promotion for over fifteen years.
We partnered with Microsoft to create a bespoke series of branded children’s flying games for an on-pack giveaway.
Nestlé / Rio
Nestlé wanted to create exclusive content from a major Hollywood blockbuster film in keeping with their own market demographic.
Our research team’s comprehensive knowledge of the film, music and TV sector meant that we could swiftly act upon the brief and gain the exclusive content our client desired.
Films have already either been watched by the consumer at the cinema or purchased on DVD. Therefore we concluded that we would create a new content platform based on a mass appealing children’s film.