Online

We work with both award winning production companies and exciting new talent to create original and award winning online content that raises awareness, amplifies and supports our client’s branded entertainment platforms and promotions.

Case study — Nestlé / Star Wars Wars Motion Comic

Challenge

To deliver an on-pack promotion for Q4 2015 in partnership with Disney Star Wars in anticipation of the release of Episode 7.

 

Solution

Upfront worked with Marvel studios to produce exclusive motion comics and a motion comic builder. The promotion was delivered through a bespoke website and accessed via unique codes printed inside cereal packs. To add value to the digital offering a downloadable template was also created to help consumers turn their cereal boxes in to a storm trooper helmet.

 

Results

The promotion featured on 20 million cereal packs in 50+ global markets and 25 languages. The promotion was a huge success and the website received in excess of 1.4 million views over the duration of the promotion. 

 

The Fast Show

Foster’s comedy content

Made by Down The Line Productions for Foster’s ongoing branded entertainment engagement platform, fostersfunny.co.uk, the return of The Fast Show joins Alan Partridge’s Mid Morning Matters and Vic ‘n Bob’s Afternoon Delights as part of Foster’s award winning contribution to the UK comedy scene.

Vic & Bob's Afternoon Delights Episode #1

Foster's viral

Made by Pett Productions for online viral comedy sketches for Foster's branded entertainment platform.

This work was carried out by Matt Jagger whilst he was working for Naked Communications.

Barmy Army video

Blue Square

Produced by Great Guns to generate online PR for Blue Square Bet ‘s The Ashes 2009 ambush marketing campaign.

This work was carried out by Matt Jagger whilst he was working for Naked Communications.

Innocent / The Big Knit

Produced by Single Minded for an online PR campaign to support Innocent’s annual charity tie in with Age UK.

This work was carried out by Matt Jagger whilst he was working for Naked Communications.

Cancer Research UK / Race For Life

Produced by Single Minded for an online PR campaign to support Cancer Research UK ‘s annual Race For Life event.

This work was carried out by Matt Jagger whilst he was working for Naked Communications.