We believe that partnerships offer brands and media owners hugely effective opportunities to increase their presence and relevance in the lives of their consumers and provide cost effective solutions to distribution and audience reach.
Boots / The Daily Mail
To substantially increase readership of the Daily Mail and attract new readers whilst simultaneously promoting a major high street brand with the aim of driving their ATV and footfall.
With the knowledge and understanding of an average Daily Mail reader, we felt Boots was an appropriate partner to meet the criteria. The Daily Mail wanted to promote the idea of ‘A Healthy Winter’, and be able to provide the reader with relevant and beneficial offers. The intention was also raise the profile of a major high street retailer, and previously Boots had never been featured on the front cover of a major UK publication
Coupons were printed over 7 days giving the reader a variety of promotions to take advantage of in store. Offers ranged from discounts on specific products, through to various winter health checks such as eye or hearing tests. The vouchers were created with the intention of also generating return custom, with discounts being offered for products such as hearing aids, once the customer has received their free hearing test.
American Express / Amazon
To increase young people's awareness of the American Express brand through an off-pack promotion.
With our vast experience in the music industry we identified the appeal of live music events for the demographic, as well as the importance of digital music.
A credit card shaped free download was distributed to those attending a series of gigs at Somerset House. This enabled the download of eleven free tracks from the co-branded landing page on Amazon.co.uk, one from each of the artists playing.
The promotion drove young people to the co-branded landing page — 89% of those who received the co-branded Amex music card went on to download the free music — a hugely successful redemption rate. Of the 89%, as further validation of the partnership, 21% went on to purchase other content available on the Amazon website.
Pizza Express / Claim Your Summer
To create a promotion that would help increase footfall in PizzaExpress restaurants over a congested summer of events such as The Diamond Jubilee, Euro 2012 and The Olympics.
To reward customers with a range of offers to help them enjoy the best of the British Summer, providing a 12 digit unique code on-pack and in restaurants with every meal which can simply be claimed online at PizzaExpress.com, with all returning customers receiving a new offer on their next visit / purchase.
We sourced 12 partners for this promotion to provide discounts on both up-market and aspirational offers that would appeal to the PizzaExpress customer demographic, including Virgin Balloons, National Rail, Amazon MP3, AudioFuel and Old English Inns offering up to 50% off on amazing summer experiences.
Gallo Wine / Film Club
We created a partnership with Universal Pictures and Gallo Family Vineyards to launch a film club so friends and family can enjoy the magical experience of the big screen at home whist enjoying a glass of their favourite Gallo wine.
The aim was to engage with Gallo’s existing and potential new audience with a promotion that could be activated through a variety of platforms, including in store, through online & social media, and physical launch party and sampling tours.
To engage with Gallo Wines existing and potential new audiences with a promotion that could also be activated on further platforms.
We created a branded Film Club driven by a partnership promotion with Universal Films, offering a free DVD from the Gallo Film Club website via a unique code found on special bottle kneckers. The Film Club now offers 30 top titles, providing customers with a fun and inexpensive way to enjoy a glass of wine with family and friends.
Members are also able to invite friends to their movie night via Facebook, receive newsletters and access a dedicated microsite for the Film Club, offering film, food, and wine suggestions.